Was ist Analytics?
Analytics ist dein Schlüssel, um das Verhalten und die Vorlieben deiner App-Nutzer:innen besser zu verstehen. Mit den umfangreichen Analyse-Tools im Dashboard kannst du wertvolle Einblicke in die Aktivität, das Engagement und die Demografie deiner Kund:innen gewinnen. So kannst du fundierte Entscheidungen treffen und gezielte Maßnahmen ergreifen, um deine Kundenbindung zu stärken und deinen Umsatz zu steigern. 📊
Why is analytics important?
- Campaign optimization: Understand which actions are most effective.
- Recognize customer segments: Identify customer groups based on data such as check-ins or purchasing behavior.
- Measuring success: Monitor which rewards or challenges are particularly popular.
🎥 Want to go straight to the video tutorial? Let's go!
Your analytics options at a glance
In the menu on the left, you will find numerous analysis options that help you collect all relevant data about your app users:
1️⃣ Activity history
Provides you with an overview of sessions, screens visited, and interactions in the app.
2️⃣ Download statistics
Shows you how many users downloaded the app in a specific period and which login methods were used.
3️⃣ Demographic statistics
Analyze the age, gender, or other demographic characteristics of your customers.
4️⃣ Frequency statistics
How often do your customers use the app? Find the answers here.
Would you like more information about this? Then take a look at this article to.
5️⃣ Points collected
Observe how many points have been collected and how activity changes over time.
6️⃣ Redeemed rewards
Track which rewards have been redeemed and how engaged your customers are.
7️⃣ Customer loyalty statistics
Displays charts showing activities and points, including reward redemptions, registrations, and points earned or expired over time.
8️⃣ Social share statistics
Get insights into how often content from the app is shared.
9️⃣ RFM analysis (recency, frequency, monetary)
An advanced method for analyzing customer segments based on their purchasing behavior.
👉 More on this: What is RFM analysis?
🔟Reporting
Manage the recipients of your weekly reports directly in the dashboard. Add new email addresses or remove existing entries.
Related articles
For detailed instructions and explanations of the individual functions, check out the following articles: