The added value
Segment analysis allows you to see how your customer groups change over time. This enables you to respond to trends in a targeted manner and make better decisions.
- Identify trends: Track how the number of specific customer segments is developing, e.g., "Gold members" or "Newsletter unsubscribes."
- Take targeted action: Use the data to optimize campaigns for growing or shrinking segments.
- Measure success: Check whether your actions are having the desired effect on your customer groups.
- Simple overview: Graphics help you grasp complex data quickly and easily.
What can segment analysis do?
With segment analysis, you can:
- Analyze the size of a segment over different time periods (e.g., 7, 30, or 90 days).
- Visualize trends, such as whether the number of your Gold members is increasing or decreasing.
- Flexibly adjust time periods to better understand developments.
How does segment analysis work in the dashboard?
You can find the segment analysis directly in the dashboard, under Segments and Details.
It offers you the following features:
- Overview of all customer segments and their development.
- Filter options to analyze specific time periods.
- Graphical representations that immediately reveal trends and changes.
Practical examples
Segment analysis can be useful in many areas:
- Retail: You can track how the number of buyers of certain product categories changes, e.g., "buyers of shoes."
- Gold memberships: You can analyze whether premium memberships such as "gold memberships" are growing or declining.
Do you find this feature interesting? Then feel free to contact us!