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Product Updates August 2024

Your product updates for August 2024, with lots of new and exciting improvements and innovative features!

Product Updates in August 2024


1. Adjust App Tracking

With the Adjust integration, you gain deep insights into user behavior and the effectiveness of your in-app advertising, allowing you to make your marketing campaigns even more targeted. You can find more information about this feature here.
Key facts at a glance:
  • Targeted ad tracking: Measure the effectiveness of your in-app ads and optimize them for better results.
  • Enhanced customer insight: Understand your users' behavior through detailed analytics, similar to Google Analytics.
  • Data-driven decisions: Use extensive customer data to precisely target your marketing strategies.

Request this feature now!

2. User Centrics Integration

User Centrics offers a consent management platform that enables you to manage your app users' consent for data processing in a transparent and legally compliant manner. You can find more information about this feature here.
Key facts at a glance:
  • GDPR compliance: Obtain and manage user consent in accordance with the latest data protection standards.
  • Build trust: Transparent communication strengthens your users' trust and also promotes customer loyalty.

Request this feature now!

3. Improved surveys


With the improved surveys, you can now collect even more detailed feedback from your customers. The new features allow you to ask specific questions and analyze the answers more easily. You can find more information about the feature here.
 
Key facts at a glance:
  • Interactive and playful surveys: Use images to ask your customers about their preferences and increase engagement in the app.
  • Targeted segmentation: Survey responses can be used directly to enrich customer profiles and create targeted marketing campaigns.
  • Available on Plus plan and above: This feature is included at no additional cost on the Plus plan and all higher plans.

4. Feature slider

The feature slider promotes important functions of your app to your customers if they have not yet activated them. This allows you to effectively improve the functionality of your app and achieve even better campaign results. You can find more information about this feature here.
 
Key facts at a glance:
  • Targeted feature promotion: The feature slider promotes important app features that are crucial for its use. This includes activating push notifications, entering friend invitation codes within the first 24 hours, inviting friends, and creating accounts for anonymous registrations.
  • Adaptability: The slider can be customized in terms of text, icon, color, and font to match the design of the app.
  • Automatically visible: The feature slider will be automatically visible in the app from the next app update (only for customers who have not yet activated one of the features).

5. Shopify Plus integration

The Shopify Plus integration allows you to seamlessly connect your Shopify store to our platform. This automatically awards points to buyers based on their purchases in the online store. This significantly reduces manual effort while promoting customer loyalty. You can find more information here.
 
Key facts at a glance:
  • Automatic points awarding: Points are automatically awarded to buyers based on their purchases in the Shopify store.
  • Seamless integration: Shopify Plus integration connects your Shopify store directly to our platform to make the entire process more efficient.
  • Available in the Plus plan: The integration is part of the online store plugins and can be added to your account starting with the Plus plan. A Shopify Plus online store is required.

6. My savings

My savings
The "My Savings" feature allows your customers to view their total savings directly through the app.
This makes the benefits of the rewards visible and increases motivation to use the app. You can find more information about this feature at here.
 
Key facts at a glance:
  • Savings display: Customers can see their total savings in the app based on the rewards they have redeemed.
  • Automatic calculation: Savings are automatically calculated and accumulated as soon as a reward is redeemed.
  • Available in all plans: This feature is optional in all existing plans at no additional cost and can be activated upon request.
 

7. RFM analysis (Coming soon)

Coming soon! RFM analysis (Recency, Frequency, Monetary Value) provides you with a clear overview of your customers' purchasing behavior and helps you identify valuable customer segments. This allows you to develop more efficient and targeted marketing strategies. More information about this feature will follow shortly.
 
Key facts at a glance:
  • Overview and analysis: Evaluates customers based on their purchase history and classifies them into different segments such as champions, loyal customers, or at risk.
  • Targeted campaigns: Specific campaigns can be planned and sent based on the segments.
  • Available in the Pro Plan: RFM analysis is included in the Pro Plan and requires brief manual activation in the dashboard.
 
 
 
 
 
We are constantly working to improve our product and stay one step ahead, because innovation and technological progress are what drive us! Do you have any questions about our product or would you like to give us feedback? We look forward to hearing from you!
Just send us an email at: support@helloagain.at