What are monthly active customers in my dashboard?

The number of monthly active customers (or "monthly active users" or "MAUs") is an important key performance indicator (KPI) that is often used to evaluate the active use of an app. MAUs refer to the number of users who have had at least one interaction in the last 30 days.

Interactions:

app opening
Redeeming a reward
Redeeming a coupon
Purchasing (cash register connection or RKSV receipt)
competition entry
Check-in
survey participation
Facebook post

Calculating MAU helps determine the value of a company and also shows the number of users who return to the website or app each month.