Direct communication with customers
- Regularly send push notifications and email newsletters with content relevant to customers.
- Recommendation: at least once a week, max. 2-3 days before action
- Reasons for push notifications may include:
- Start of the season, Easter, Father's Day, Mother's Day, Valentine's Day, Black Friday, product launches, events, promotions, anniversaries, sales, kind words to customers, exclusive benefits, new rewards, etc.
- Our recommendations:
- Promotions: Sale announcements
- News: a new bonus is available
- Exclusive information: Promotion/event only for regular customers, app users, etc.
Automated communication with customers
- welcome message
- birthday message
- Point bookings (credits/debits)
- Inactivity messages
- News posts on Facebook
News & Shipping Times
- first week of the month
- Tease monthly promotion
- every third week of the month
- News
- every other month
- promote new premiums
Here we have summarized a few best practice examples for you!
