The added value
What does this feature offer?
- The new surveys offer a playful and visual way to gather more data about customers.
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User responses can be used for segmentation to enrich customer profiles and enable targeted marketing measures.
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These interactive surveys encourage engagement with the app and make data collection more interesting and entertaining.
Description of the feature
Key Facts:
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The new surveys replace the previous "polls/surveys."
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The new surveys allow customer surveys to be designed in a more playful way.
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Available from: the next app update
What exactly are gamified surveys?
Gamified surveys are questionnaires that incorporate elements from games to make participation more exciting and entertaining for users. These surveys can include various playful mechanisms, such as images or rewards, to motivate users to participate and provide honest and detailed answers. The aim is to increase interaction while collecting valuable data.
What can this feature do?
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Selection of images based on preferences (Like/Dislike Image Survey)
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Support for Net Promoter Score questions
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Segmentation based on the answers provided
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Integration into the new dashboard design system
How it works in the dashboard/app
How it works in the app
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Users start the survey and see a series of images.
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You can rate each image with "Like" or "Dislike."
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Alternatively, you can also select several images that you like best.
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At the end of the survey, specific questions such as the Net Promoter Score can be asked.
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The collected responses are displayed in the dashboard and can be used to segment customers.
Create surveys in the dashboard
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The new surveys can be found in the dashboard under Content → Surveys .
Not using this feature yet and want to start working with it? Then just let us know!