Funktionsbeschreibung - Ranglisten und Status Levels
Status levels, badges, and rankings. Use gamification approaches to playfully position your brand more emotionally with customers.
What exactly can this function do?
Fun and games help you emotionally connect customers to your company. On the one hand, we will integrate animations into your app to highlight certain moments for customers ("Yay! I got 100 loyalty points again!"), and on the other hand, you can also set additional incentives. Here are a few ways you can integrate gamification into your app:
rankings Customers are ranked based on their activity: The ranking can be created according to your preferences based on check-ins, current or accumulated points. By introducing rankings, you motivate your customers to visit you more often, as "everyone" wants to be in first place.
Badges You can assign your customers a status based on their activities. VIP, Platinum Customer, Silver, etc. Here are a few examples: after 20 visits, you become a "Superfan," or after $1,000 in sales, you receive "Platinum" status, which comes with additional services. The status is visible to all fans in a "Hall of Fame."
animations To add an emotional touch to your brand, you can incorporate custom animations into your app. For example: after earning points, checking in, or reaching a reward. Reinforce your customers' moment of success with an additional positive feeling—create a "high five moment"!- Micro-Games
Micro Games can be integrated into the app (e.g., Tetris with partner logos, Da-Ma-Hopfi from Freistädter Bier, Tausendfüßler Milly from MyShoes)
Challenge your customers! Playing games is fun. These games must be ordered separately.
The added value for you
- Rankings and status levels motivate your customers to engage more with you and your product or service.
- You can also generate more engagement by offering your customers an entertaining and interactive experience.
- Instant rewards and progress indicators make it easier for your customers to track their progress, which can help them feel more motivated to continue.
- Rankings and status levels help you motivate and retain your app's customers.
- You can also use them to collect valuable data and better market your products or services.
- The playful elements create incentives to buy more or more often, depending on the type of gamification you use.
Images / Screenshots
The functions in detail
- Customers can compete against each other in a ranking based on the points they have collected.
- Customers can advance to different status levels based on the points they have collected.
- A badge can be awarded for these status levels, which is also displayed in the app.
- Customers can be treated differently based on their status levels in the form of segments, e.g., through exclusive rewards that can only be redeemed for that status level.
- You can also see how many customers are in each status level.
- Notify customers with push notifications when they move from one status level to the next.