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Feature Slider 🆕

The feature slider promotes important app features to make your app even more successful.

The added value

What does this feature offer?

  • Increased user activity: The feature slider motivates customers to use the app more often through targeted advertising, resulting in higher open rates for push notifications.

  • Collection of valuable customer data: It encourages the creation of user accounts during anonymous registrations, allowing more customer data to be collected.

  • Acquiring new users: By promoting friend invitation codes and encouraging users to invite friends, the slider helps to expand the user base.

Description of the feature

Key Facts:

  • Targeted feature promotion: The feature slider promotes key app features that are crucial to its success.

  • End customer target group: The advertisement is aimed at app customers and encourages them to use specific functions.

  • High adaptability: The slider can be customized in terms of text, icon, color, and font to match the design of the app.

What can this feature do?Feature Slider

  • Functionality: The feature slider promotes important functions of the app that are crucial for its use. This includes activating push notifications, entering friend invitation codes within the first 24 hours, inviting friends, and creating accounts for anonymous registrations.

  • Target group: The campaign is aimed at end customers (app users) and is designed to encourage them to use these features in order to improve the app experience and promote the success of the app.

  • Customizability: The feature slider is customizable. Companies can change the color, icon, font, and text of the slider to best match the design of their app.

  • Area of application: The slider is designed exclusively for promoting app features and is therefore clearly distinct from general app banners, which are used for various advertising purposes.

How it works in the dashboard/app

How it works in the dashboard

  • to be announced

How it works in the app

  • The feature slider is only visible in the app to customers who have not yet used the function.

    • For example, the slider is only displayed to customers who have not yet activated push notifications.

  • The feature slider is visible in the app on the loyalty screen and can also be displayed on the generic screen.

use cases

  • New customer acquisition: The feature slider helps new hello again customers increase user activity in the app.

  • App optimization: Companies can use the feature slider to improve the performance of their app and generate more active customers.

  • Activation of inactive users: The feature slider encourages inactive customers to activate push notifications and become active.

Technical details and integration

  • New customers: Starting immediately (July 2024), the feature slider will be integrated into all newly created apps as a generic screen component or in the loyalty screen.

  • Existing customers: Existing customers will receive the feature in the next update, also as a Generic Screen component or in the Loyalty Screen.