These are event-based messages that are sent automatically via a predefined trigger. Examples include annual birthday greetings, a welcome message after registration, or a campaign after a purchase has been made.
Furthermore, it is possible to time the trigger specifically so that the user receives their welcome message one day after registration, for example.
You can find out how to create these individually for your use cases in the dashboard here: https://knowledge.helloagain.at/automatisierte-nachrichten