Definition
Maintaining the dashboard and the app is a separate area of responsibility. There should be one person primarily responsible for the loyalty program who, in consultation with various stakeholders, is responsible for content and maintenance. A so-called super user is precisely this primary administrator of the hello again dashboard. The super user is the administrator and both the internal and external contact person for all issues relating to the app within their own company.
Area of activity - 3 steps to success
With these 3 steps, the super user leads their app to success:
- Bonus system with added value 💡
- Actively promote the app 📢
- Regular, relevant communication 📨
Tip: Best practice examples can help you get an initial idea of possible measures. In the following articles, you will find a variety of bonus recommendations and best practice examples for your use.
Super user tasks
- Define and stick to your goal
- Define registration figures and MAUs (monthly active users)
- Formulate measures to achieve objectives
- Activate employees
- Teach basic knowledge and try it out together using the Quick Start Guide
- Keep employees informed about new bonuses
- train new employees
- Mastering dashboard content
- Create rewards/contests
- Plan campaigns (push/newsletter/automated messages)
- Maintain contact details
- Analyze user data and derive measures
- Planning and implementing your application
- Create (or have created) advertising materials and place them at the point of sale
- Continuously replace/renew/update advertising materials
- Promote the app digitally via social media, website, etc.
- Keep track of all app activities and regularly discuss potential bonuses/promotions/push notifications with supervisors/colleagues.