Push notifications – Communicate with your customers easily and effectively

What are push notifications?

Push notifications are short messages that appear directly on your customers' smartphones—even if the app is not currently open. They ensure that your message immediately catches the eye and increase interaction with your app.

With push notifications, you can:
✅ Promote offers or discounts
✅ Remind customers about bonus points or promotions
✅ Share important news or updates
✅ Highlight events or special occasions
✅ Send personalized messages based on customer interests

In short, push notifications help you engage your customers with the right content at the right time.

How can you make the most of push notifications?

1. Create an appealing message

When creating a push message, you should pay attention to the following points:

• Campaign name:

  • Internal name for easier recognition in the dashboard.
  • If you do not assign a name, today's date will be used automatically.

• Title:

  • This is displayed in bold on the smartphone.
  • Short, concise, and attention-grabbing!

• Message:

  • The actual content of the push notification.
  • Clear, direct, and with real added value for the recipients.

💡 Tip: Use variables (e.g., ) to personalize the message. This will make your customers feel directly addressed.

🎉 Want some emojis? Make your message more lively! Either use your smartphone keyboard or add emojis via the smiley button.

2. Define the right target group

Not every message is relevant to everyone. That's why you can choose who should receive your push message:

🔹 All contacts: Ideal for general announcements or special promotions.
🔹 Manual selection: Perfect for specific groups, e.g., winners of a contest.
🔹 Filtered target groups: Create targeted groups based on age, gender, interests, or other criteria.
🔹 Use segments: If you have already created segments (e.g., "Women for International Women's Day"), you can select them directly.

📌 Important: If a user has disabled push notifications, the message will not be displayed as a pop-up, but will remain visible in the app.

3. Send message immediately or schedule it

Have you set everything up? Then you can either send your push notification immediately or schedule it for a later time.

💡 Example:
Are you planning a Valentine's Day promotion? Simply set the message to be sent automatically on February 14.