doctorates

This article summarizes best practice promotions from our most successful customers in general. Use these examples to make your app attractive and interact with your customers. 

Seasonal promotions

• Easter scavenger hunt/Halloween scavenger hunt/Christmas scavenger hunt/scavenger hunt
  • Required features: Stamp card and coupons
  • Procedure: X QR codes (coupons) are hidden in different locations. If the customer finds at least X coupons and scans them into the app as stamps, a competition is unlocked, for example, in which the user can participate.
    
    
• Adjust premiums for holidays (seasonal—Bread Day, Halloween premium, etc.)
• Set up quizzes/votes on surveys at sporting events (European Championships, World Cup, etc.) and turn them into a prediction game.

Use functions

• premiums
  • e.g., Family & Friends bonus: 20% off purchases and 10% off discounted items for app users only
• shopping points
  • Double points for a purchase, e.g., Double Friday
• couponing
  • Distribute flyers with dotted QR codes (coupons) at various locations to encourage users to collect points.
  • Above a certain purchase value, you receive a coupon with XX additional points.

• • Earn points via coupons or rewards with the wheel of fortune (both physically at the POS and digitally in the app)
  • Coupon scan with Facebook location check-in is triggered and rewarded with extra points.
  • Coupon scanning in leaflets and flyers

• competitions
  • Competitions ONLY for app users (advertising across all channels)

• check-ins
  • Double points for check-ins at events
• Challenges
  • The user checks in three times a week and receives special status/a bonus/can participate in a contest.

• premiums
  • Daily specials/Weekly specials/Monthly specials 

• • Apply limitations and utilize the scarcity effect
    • Monthly premium, weekly premium (only 10 available), ...

• Employee promotions -> Special bonuses for employees only
• Invite friends promotions
  • Increase points for inviting friends on a regular basis, including regular communication, e.g., Invite friends now and earn X points!
• reviews
  • Send out additional rating options via push notification and award extra points for them.

best practices

• Tour through Austria (Vienna, Linz, Salzburg, etc.) including promotional stand with tastings, check-in, wheel of fortune, etc.
• Download coupon on truck
• Utilize different advertising media / think differently / think ahead
  • St. Nicholas bags
  • granola bar
  • App application on punch stand cups
  • Easter Bunny/Santa Claus hands out coupons

• • QR codes on trash cans
• Redesign advertising materials
  • Employees with download QR code on their T-shirts
  • floor sticker
  • radio advertising
  • Recruiting influencers for app advertising on social media