1. AI campaign calendar
This year brought numerous exciting innovations—one of which was the AI campaign calendar, which has revolutionized campaign planning. With this feature, you can not only easily keep track of upcoming months and planned activities, but also receive personalized suggestions for campaigns on special days. Based on your company and the upcoming event, our AI suggests push notifications. Try it out in the dashboard under Communication → Calendar and see for yourself!😊
2. Games package
One highlight of the year was undoubtedly our Games Package! With a diverse selection of games and calendars such as the Advent calendar, Easter egg hunt, and daily wheel of fortune, it offers numerous creative opportunities to delight your customers. Regular, playful touchpoints not only promote loyalty to your company, but also increase engagement in the app—and ultimately your sales. 🚀
3. RFM analysis
RFM analysiswas also a real highlight this year. It allows you to segment your customers according to their purchasing behavior—based on recency, frequency, and monetary value. This gives you detailed insights into your customers' behavior and allows you to plan and send targeted, tailor-made campaigns for specific segments. This revolutionizes the way you address your customers!🎯
4. Savings
With the newSavingsfeature, we have taken another step this year toward visibly rewarding loyalty. Your customers can see directly in the app how much they have saved through vouchers, discounts, or promotions. This transparent highlight motivates them to shop with you even more often and shows how much their loyalty is worth. A simple feature with a big impact!
Next year, you can once again look forward to exciting and innovative features that will keep your customer loyalty up to date!