📌 Example challenges:
- 10 visits to specific locations
- Invite 3 friends
- Earn 1,000 points in one week
- 🎯 Reward: Additional points or exclusive benefits
📅 Display & management:
Challenges appear in a separate tab in the app. Goals, requirements, and necessary actions are defined and set in advance in the dashboard.
Benefits of challenges
📈 Increased sales – More interaction and purchase incentives boost sales.
🎯 Targeted customer approach – Individual challenges for specific customer groups.
🔁 Long-term customer loyalty – Customers remain active and feel closer to your brand.
📊 Valuable insights – Gain insights into the behavior and preferences of your customers.
🛠 Creating a challenge: Step by step
1️⃣ Navigation – Go to Incentives → Challenges in the dashboard.
2️⃣ Create a new challenge – Click on "Create new challenge."
3️⃣ Define basic information
- Name – Give your challenge a title.
- Activate – Check the box to make the challenge visible in the app.
- Order (optional) – Determine the position in the app list.
- Preview text & description – Add brief & detailed information about the challenge. This should motivate your customers to take part in the challenge.
- Validity & visibility period – Set the period.
- Terms and conditions (optional) - Here is space for more detailed information about your challenge.
- Segment selection (optional) – If the challenge is only intended for certain users (e.g., women, men, over 30, etc.).
- Add images (optional) – Upload preview images, your company logo, and any other graphics you may have.
- Enable manual completion (optional) - Allow customers to complete the challenge manually
4️⃣ Define requirements – What do customers need to do to complete the challenge?
- Check-in – Customers must make a certain number of visits to defined locations (e.g., check in 5 times at the store).
- Receipt scan – A purchase receipt with an RKSV/TSE QR code must be scanned to complete the challenge (e.g., make three purchases).
- Form – The challenge is completed when customers fill out a specific form (e.g., a survey or registration form).
- Coupon redeemed – The challenge is completed as soon as customers activate and redeem a specific coupon (e.g., 10% discount on their next purchase).
- Quiz – Customers must answer a quiz correctly to complete the challenge (e.g., correctly answer three questions on a specific topic).
- Friend invitation – The challenge is considered successfully completed when customers have invited a certain number of friends who also register (e.g., recruit three new members).
5️⃣ Define actions upon completion – What happens when customers successfully complete the challenge?
- Award points – Customers receive a set number of loyalty points as a reward (e.g., 500 points for successful participation).
- Segment assignment – Customers are automatically assigned to a new customer group (segment) to enable targeted follow-up actions (e.g., "VIP customers" after completing a premium challenge).
- Competition entry – Upon completion of the challenge, customers are automatically registered for a competition (e.g., entry into a prize draw for exclusive prizes).
6️⃣ Save & publish – Activate and save the challenge.
Video tutorial - Create a challenge
In dieser Anleitung wird gezeigt, wie eine Challenge erstellt wird, bei der Kunden einen Schwimmbadeintritt zum Preis von 2€ erhalten können. Um an dieser Challenge teilnehmen zu können, müssen die Kunden zunächst eine Feedback-Umfrage ausfüllen. Nach erfolgreichem Abschluss der Umfrage werden sie automatisch für ein Gewinnspiel registriert.